Law Firm SEO

No matter where you practice law, there are probably at least 300 SEO companies and consultants in your state right now, all competing for your business. Most make big promises while trying to sell you on lowball prices. They then proceed to put next-to-no effort into your firm’s success. Usually they try to trap you…

Last June, legal ethics authorities in New Jersey blacklisted Avvo, Legal Zoom, and Rocket Lawyer. It was something of an upset for New Jersey lawyers who may not have had any alternatives lined up for getting their names out in front of potential clients. The ruling stated the use of these sites constituted “impermissible fee…

If you’ve been following my blog, you know location pages are one of the best tools for attracting clients in nearby cities. Creating them, however, can be a pain. After all, you already know you can’t just copy your home page content onto a new page that will hold the new location’s URL. If you put…

As a SEO consultant dedicated to helping law firms reach their full potential, I overcome objections all day long. I don’t mean when I’m trying to win a new client myself, though objections happen there, too. I mean when I’m trying to convince lawyers to do things that would be good for their marketing presence,…

“Ok, Google, find a divorce lawyer near me.” Your prospective clients are changing the way they search. While they may not stand in the middle of the coffee shop looking for a lawyer out loud, they may still be among the 46% of potential clients who use voice search on the daily. Or one of…

There are thousands of digital marketing agencies, SEO consultants and web designers out there. And since ideally you’ll be busy working on cases, you’ll need to partner with one of them if you’re going to grow your firm. Only a handful of us specialize in serving lawyers and only lawyers. Most agencies take anyone, from…

After reading about the way AdWords and local SEO dominate search engine results pages you may be unsure why you need to continue filling your website with fresh, unique, relevant content. Content is, after all, a weapon usually associated with the battle to win organic search results. But there are quite a few excellent reasons to…

I’ve told you there’s money to be saved working with a small marketing consultant like me, especially one dedicated to law firms like yours. But hard numbers are important. So here is a small case study. One of my clients came to me with a budget of $23,000 a month. He was spending $20,000 per…

Adding content to your website is one of the best ways to market your law firm, though it doesn’t serve the same purposes it used to. Once upon a time, the primary goal of web content was to get your website to the coveted Google organic top spots. And for certain long-tail search terms and…