Law Firm SEO Guide
Why Your Firm’s Website Needs Location Pages
In previous posts I’ve talked about some of the ways Google’s search results have changed from the early days of SEO. I’ve also discussed why Google Maps results are some of the most important results you can target. But Google Maps does present a problem. Namely this: absent any other ranking signal, it’s always going…
Read MoreVideo: The Key to Scoring Paying Legal Clients in 2018?
If your firm isn’t getting enough clients, then 2018 is the year to embrace video. It’s a technique few lawyers take advantage of, mostly because it requires the attorney’s active involvement. If you’re like many attorneys your preference would be to never have to think about your marketing again, and if you do have to…
Read MoreWhy Carve Out Part of Your Firm’s Marketing Budget for Online Marketing?
It’s possible to find a reliable attorney online. In fact, more potential clients are relying on the Internet to find a capable lawyer or law firm, than any other marketing channel or source. This might not seem groundbreaking to a young attorney, but for a long time, new clients mistrusted online information on law firms.…
Read MoreWhat to Look for When Hiring a Law Firm Marketing Company
Are you tired of working with an online marketing company that doesn’t understand the legal market? Most marketing companies don’t understand the strategies and concepts that work for law firms. In some industries, this unfamiliarity is unimportant, but not for legal services. This is an industry that requires marketers to have insider information and extensive…
Read MoreHow Do Accelerated Mobile Pages Advance Your Law Firm Marketing?
Need a clear sign that the legal industry is changing? Over half of all new clients use their smartphone or mobile device to look for a lawyer. An estimated 30% of all individuals looking for legal services are ONLY using mobile to find, research, and engage an attorney or law firm. If these statistics haven’t…
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