How Your Law Firm Can Make the Most of AdWords

Once upon a time it was possible to market your law firm with free, organic search SEO alone. It wasn’t easy to get on top and stay on top, not by any stretch of the imagination. But it was possible. However, Google has changed the way search displays. Type “NYC Criminal Lawyer” into your browser…

Your Law Firm needs listings on these sites

I am hard at work on the “Encyclopedia of Local Search for Law Firms” but I had to shoot across a quick note on the essential citations to create for your law firm. The good news? You can create most of these yourself. These citations will give your firm a massive push in the right…

4 Things You Can Do To Grow Your Law Firm in 2018

Getting a steady stream of qualified clients who bring the types of cases your firm tackles is a major challenge for most attorneys. If you’re not there yet you’re not alone: plenty of lawyers struggle to get their marketing right. Of course, improving the bottom line never hurts either. Growing your firm isn’t just about…

Is Avvo Effective For Law Firms? You’d be surprised to find out…

I am not – and have never been a massive fan of Avvo. I’ve always felt the Avvo system was all about confusing the customer to sell the customer leads. I’ve had clients who have spent as much as $20,000 per month on the Avvo system. $20K, for a system that doesn’t show them any…

Video: The Key to Scoring Paying Legal Clients in 2018?

If your firm isn’t getting enough clients, then 2018 is the year to embrace video. It’s a technique few lawyers take advantage of, mostly because it requires the attorney’s active involvement. If you’re like many attorneys your preference would be to never have to think about your marketing again, and if you do have to…

Why Carve Out Part of Your Firm’s Marketing Budget for Online Marketing?

It’s possible to find a reliable attorney online. In fact, more potential clients are relying on the Internet to find a capable lawyer or law firm, than any other marketing channel or source. This might not seem groundbreaking to a young attorney, but for a long time, new clients mistrusted online information on law firms.…

What to Look for When Hiring a Law Firm Marketing Company

Are you tired of working with an online marketing company that doesn’t understand the legal market? Most marketing companies don’t understand the strategies and concepts that work for law firms. In some industries, this unfamiliarity is unimportant, but not for legal services. This is an industry that requires marketers to have insider information and extensive…

How Do Accelerated Mobile Pages Advance Your Law Firm Marketing?

Need a clear sign that the legal industry is changing? Over half of all new clients use their smartphone or mobile device to look for a lawyer. An estimated 30% of all individuals looking for legal services are ONLY using mobile to find, research, and engage an attorney or law firm. If these statistics haven’t…

Tom LaScola

Founder and President of LegalRise.

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