Posts by Tom LaScola

Content is Still King. Here’s Why.

After reading about the way AdWords and local SEO¬†dominate search engine results pages you may be unsure why you need to continue filling your website with fresh, unique, relevant content. Content is, after all, a weapon usually associated with the battle to win organic search results. But there are quite a few excellent reasons to…

Read More

Case Study: How Much Can You Save?

I’ve told you there’s money to be saved working with a small marketing consultant like me, especially one dedicated to law firms like yours. But hard numbers are important. So here is a small case study. One of my clients came to me with a budget of $23,000 a month. He was spending $20,000 per…

Read More

Why Your Firm’s Website Needs Location Pages

In previous posts I’ve talked about some of the ways Google’s search results have changed from the early days of SEO. I’ve also discussed why Google Maps results are some of the most important results you can target. But Google Maps does present a problem. Namely this: absent any other ranking signal, it’s always going…

Read More

How Your Law Firm Can Make the Most of AdWords

Once upon a time it was possible to market your law firm with free, organic search SEO alone. It wasn’t easy to get on top and stay on top, not by any stretch of the imagination. But it was possible. However, Google has changed the way search displays. Type “NYC Criminal Lawyer” into your browser…

Read More

Your Law Firm needs listings on these sites

I am hard at work on the “Encyclopedia of Local Search for Law Firms” but I had to shoot across a quick note on the essential citations to create for your law firm. The good news? You can create most of these yourself. These citations will give your firm a massive push in the right…

Read More

4 Things You Can Do To Grow Your Law Firm in 2018

Getting a steady stream of qualified clients who bring the types of cases your firm tackles is a major challenge for most attorneys. If you’re not there yet you’re not alone: plenty of lawyers struggle to get their marketing right. Of course, improving the bottom line never hurts either. Growing your firm isn’t just about…

Read More