Posts by Tom LaScola
Content is Still King. Here’s Why.
After reading about the way AdWords and local SEO dominate search engine results pages you may be unsure why you need to continue filling your website with fresh, unique, relevant content. Content is, after all, a weapon usually associated with the battle to win organic search results. But there are quite a few excellent reasons to…
Read MoreWhy Hiring a Web Designer Isn’t the Answer to Your Law Firm’s Marketing Needs
You now know that lead generation services are poised to cost you a great deal of time and money. And you know the prices set by huge marketing firms are driven, in part, by their own overhead. In your quest to find a good, affordable, and solid solution for marketing your law firm, you might…
Read MoreCase Study: How Much Can You Save?
I’ve told you there’s money to be saved working with a small marketing consultant like me, especially one dedicated to law firms like yours. But hard numbers are important. So here is a small case study. One of my clients came to me with a budget of $23,000 a month. He was spending $20,000 per…
Read MoreWhy Your Firm’s Website Needs Location Pages
In previous posts I’ve talked about some of the ways Google’s search results have changed from the early days of SEO. I’ve also discussed why Google Maps results are some of the most important results you can target. But Google Maps does present a problem. Namely this: absent any other ranking signal, it’s always going…
Read MoreWhy Your 2018 Goal Should be to Double Your Google Reviews
What if I were to tell you that you can do one thing for your law firm this year that could easily triple the number of cases you take in? What if I were to tell you that this method of marketing your business is in fact absolutely free, requiring nothing but a bit of…
Read More3 Things Your Web Content Needs to Accomplish for Your Law Firm
Adding content to your website is one of the best ways to market your law firm, though it doesn’t serve the same purposes it used to. Once upon a time, the primary goal of web content was to get your website to the coveted Google organic top spots. And for certain long-tail search terms and…
Read MoreHow Your Law Firm Can Make the Most of AdWords
Once upon a time it was possible to market your law firm with free, organic search SEO alone. It wasn’t easy to get on top and stay on top, not by any stretch of the imagination. But it was possible. However, Google has changed the way search displays. Type “NYC Criminal Lawyer” into your browser…
Read MoreYour Law Firm needs listings on these sites
I am hard at work on the “Encyclopedia of Local Search for Law Firms” but I had to shoot across a quick note on the essential citations to create for your law firm. The good news? You can create most of these yourself. These citations will give your firm a massive push in the right…
Read More4 Things You Can Do To Grow Your Law Firm in 2018
Getting a steady stream of qualified clients who bring the types of cases your firm tackles is a major challenge for most attorneys. If you’re not there yet you’re not alone: plenty of lawyers struggle to get their marketing right. Of course, improving the bottom line never hurts either. Growing your firm isn’t just about…
Read MoreIs Avvo Effective For Law Firms? You’d be surprised to find out…
I am not – and have never been a massive fan of Avvo. I’ve always felt the Avvo system was all about confusing the customer to sell the customer leads. I’ve had clients who have spent as much as $20,000 per month on the Avvo system. $20K, for a system that doesn’t show them any…
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