Posts by Tom LaScola

My Quick, Simple Recipe For Quick Law Firm Growth

A load of debt. A ton of competition. And dozens of distractions, some of which look more productive than they actually are. Opening your own firm? If you’re like most of my clients, that’s what your reality looks like. But changing your reality is pretty simple. You just have to invest enough time and money…

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How to Tell if Your SEO Company is Failing Your Law Firm

No matter where you practice law, there are probably at least 300 SEO companies and consultants in your state right now, all competing for your business. Most make big promises while trying to sell you on lowball prices. They then proceed to put next-to-no effort into your firm’s success. Usually they try to trap you…

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Legal Lead Gen Services: An Ethics Concern Waiting to Happen?

Last June, legal ethics authorities in New Jersey blacklisted Avvo, Legal Zoom, and Rocket Lawyer. It was something of an upset for New Jersey lawyers who may not have had any alternatives lined up for getting their names out in front of potential clients. The ruling stated the use of these sites constituted “impermissible fee…

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3 Location Page Strategies for Lawyers

If you’ve been following my blog, you know location pages are one of the best tools for attracting clients in nearby cities.¬†Creating them, however, can be a pain. After all, you already know you can’t just copy your home page content onto a new page that will hold the new location’s URL. If you put…

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7 Reasons Your Law Firm Isn’t Getting Clients

It would be awesome if lawyers could just practice law without worrying about marketing, but we all know that’s not the reality. Competition is fierce, and if you don’t stay on top of it you could find your firm is long on skills and short on places to practice them. Don’t fret if your phone…

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6 Tips for Creating Great Legal Marketing Videos

As a SEO consultant dedicated to helping law firms reach their full potential, I overcome objections all day long. I don’t mean when I’m trying to win a new client myself, though objections happen there, too. I mean when I’m trying to convince lawyers to do things that would be good for their marketing presence,…

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Voice Search and Your Law Firm

“Ok, Google, find a divorce lawyer near me.” Your prospective clients are changing the way they search. While they may not stand in the middle of the coffee shop looking for a lawyer out loud, they may still be among the 46% of potential clients who use voice search on the daily. Or one of…

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4 Reasons to Choose a Legal Marketing Specialist

There are thousands of digital marketing agencies, SEO consultants and web designers out there. And since ideally you’ll be busy working on cases, you’ll need to partner with one of them if you’re going to grow your firm. Only a handful of us specialize in serving lawyers and only lawyers. Most agencies take anyone, from…

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AdWords Extensions: Helping Your Firm Grow in 2018

AdWords are already a great investment. Statistics show your law firm will receive, on average, $2 back for every $1 spent on the platform, so long as your ads are managed appropriately. And now, thanks to recent changes, AdWords is poised to become even more useful. AdWords Extensions is a new program which will offer…

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