Archive for April 2018

Voice Search and Your Law Firm

“Ok, Google, find a divorce lawyer near me.” Your prospective clients are changing the way they search. While they may not stand in the middle of the coffee shop looking for a lawyer out loud, they may still be among the 46% of potential clients who use voice search on the daily. Or one of…

Read More

4 Reasons to Choose a Legal Marketing Specialist

There are thousands of digital marketing agencies, SEO consultants and web designers out there. And since ideally you’ll be busy working on cases, you’ll need to partner with one of them if you’re going to grow your firm. Only a handful of us specialize in serving lawyers and only lawyers. Most agencies take anyone, from…

Read More

AdWords Extensions: Helping Your Firm Grow in 2018

AdWords are already a great investment. Statistics show your law firm will receive, on average, $2 back for every $1 spent on the platform, so long as your ads are managed appropriately. And now, thanks to recent changes, AdWords is poised to become even more useful. AdWords Extensions is a new program which will offer…

Read More

Content is Still King. Here’s Why.

After reading about the way AdWords and local SEO¬†dominate search engine results pages you may be unsure why you need to continue filling your website with fresh, unique, relevant content. Content is, after all, a weapon usually associated with the battle to win organic search results. But there are quite a few excellent reasons to…

Read More