Archive for March 2018

Case Study: How Much Can You Save?

I’ve told you there’s money to be saved working with a small marketing consultant like me, especially one dedicated to law firms like yours. But hard numbers are important. So here is a small case study. One of my clients came to me with a budget of $23,000 a month. He was spending $20,000 per…

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Why Your Firm’s Website Needs Location Pages

In previous posts I’ve talked about some of the ways Google’s search results have changed from the early days of SEO. I’ve also discussed why Google Maps results are some of the most important results you can target. But Google Maps does present a problem. Namely this: absent any other ranking signal, it’s always going…

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