Archive for March 2018
Why Hiring a Web Designer Isn’t the Answer to Your Law Firm’s Marketing Needs
You now know that lead generation services are poised to cost you a great deal of time and money. And you know the prices set by huge marketing firms are driven, in part, by their own overhead. In your quest to find a good, affordable, and solid solution for marketing your law firm, you might…
Read MoreCase Study: How Much Can You Save?
I’ve told you there’s money to be saved working with a small marketing consultant like me, especially one dedicated to law firms like yours. But hard numbers are important. So here is a small case study. One of my clients came to me with a budget of $23,000 a month. He was spending $20,000 per…
Read MoreWhy Your Firm’s Website Needs Location Pages
In previous posts I’ve talked about some of the ways Google’s search results have changed from the early days of SEO. I’ve also discussed why Google Maps results are some of the most important results you can target. But Google Maps does present a problem. Namely this: absent any other ranking signal, it’s always going…
Read MoreWhy Your 2018 Goal Should be to Double Your Google Reviews
What if I were to tell you that you can do one thing for your law firm this year that could easily triple the number of cases you take in? What if I were to tell you that this method of marketing your business is in fact absolutely free, requiring nothing but a bit of…
Read More3 Things Your Web Content Needs to Accomplish for Your Law Firm
Adding content to your website is one of the best ways to market your law firm, though it doesn’t serve the same purposes it used to. Once upon a time, the primary goal of web content was to get your website to the coveted Google organic top spots. And for certain long-tail search terms and…
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