Archive for February 2018
How Your Law Firm Can Make the Most of AdWords
Once upon a time it was possible to market your law firm with free, organic search SEO alone. It wasn’t easy to get on top and stay on top, not by any stretch of the imagination. But it was possible. However, Google has changed the way search displays. Type “NYC Criminal Lawyer” into your browser…
Read MoreYour Law Firm needs listings on these sites
I am hard at work on the “Encyclopedia of Local Search for Law Firms” but I had to shoot across a quick note on the essential citations to create for your law firm. The good news? You can create most of these yourself. These citations will give your firm a massive push in the right…
Read More4 Things You Can Do To Grow Your Law Firm in 2018
Getting a steady stream of qualified clients who bring the types of cases your firm tackles is a major challenge for most attorneys. If you’re not there yet you’re not alone: plenty of lawyers struggle to get their marketing right. Of course, improving the bottom line never hurts either. Growing your firm isn’t just about…
Read MoreIs Avvo Effective For Law Firms? You’d be surprised to find out…
I am not – and have never been a massive fan of Avvo. I’ve always felt the Avvo system was all about confusing the customer to sell the customer leads. I’ve had clients who have spent as much as $20,000 per month on the Avvo system. $20K, for a system that doesn’t show them any…
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